1/5 Using abstraction
Using contextual and visual abstraction is the first unique to our approach. Abstraction plays with the expectations of the viewers in an exiting way to open up a more differentiated level of perception than concrete communication. The unpredictable, the direct and at the same time the strange raises curiosity, captures attention.
2/5 Artistic independence
Interacting with artistic independence provides thought-provoking impulses and creates exciting innovation: Through art new target groups can be reached by showing the works in other contexts and realms in which the company usually does not present itself (e.g. in a museum). Furthermore this opens a new aspects about the company that may be interesting for the press and worth reporting about.
3/5 Playing with the unexpected
We play with the unexpected to convey content in an unusual and sustainable way, e.g. working with unusual art forms. If one experience things and is unexpectedly surprised by it, that experienced is anchored more profoundly in the memory than just reading information about a topic.
4/5 Using art as a mirror of society
We use art to mirror the needs of society.
When artists interpret corporate themes, both marketing and socially relevant innovation is created.
It is always important to offer (potential) customers authentic added value in advertising. Even if this added value cannot be consciously categorized immediately, advertising content is better perceived this way. Art opens up this scope.
5/5 Combining Creativity with strategy
We combine creativity with strategy leading to added value in corporate communication.
The interdisciplinary approach and the challenge to combine different, even (supposedly) contradictory aspects and let something new emerge from it - a synthesis, a higher whole within a holistic strategy is our thing.
Immerse in the purposeful uncertainty, in the feeling of creative overkill, in the moment when inspiration flows through one and in the challenge as it works inside one. For a second, it feels like anything is possible. And sometimes it is. Engaging in that feeling is like releasing an inflated, unknotted balloon - unpredictable, fast, and always with the uncertainty of where it will land. But always with the desire to make a difference. Something valuable.
In an initial conversation, we jointly determine the needs and goals of your corporate representation. Then we develop initial ideas, select the specialists and artists who fit a project for your company, and give you an initial idea of how we envision enhancing your corporate presence and communication through art. Then we dive deeper:
We look at your corporate philosophy, vision, mission, guiding principles, differentiators, values, product/service specifications or a unique selling point in the manufacturing process, as well as current issues affecting your business and how you handle them. We look at the given touchpoints of your corporate communication and think about new possibilities, as well as a possible strategic preparation of the content that can be part of the art project, e.g. for your website, brochures, flyers, postcards, exhibitions, public interventions, public launches, advertising (online and offline), advertorials (editorial), events (including online events). And then we design a holistic project for you and give the artist space to create within that holistic framework and strategically use artistic activity and results at touchpoints that are relevant to you.
What exactly might your project look like?
It is always different.
Always individually designed.