art in strategy®

​While innovation is often focused on technology, art in strategy®, my personal method for developing creative solutions for companies, organizations and institutions, takes a holistic approach. In selected innovation projects, I apply this method. Similar to Design Thinking, the focus is on creativity and user-centeredness, but with the added dimension of integrating artistic thinking as a key driver in the innovation process.​ Artists take unconventional paths, approach challenges from unique angles, and have a keen sense of societal changes. In an economic context, this leads to new perspectives and ideas that are valuable for both companies and society, such as user-centered brand and product innovations and sustainable marketing content.​ If you'd like to learn more, feel free to reach out.