For cultural institutions
Today, more than ever, museums compete for attention with the multitude of impressions in our fast-moving world. Creative, individual marketing and communication concepts are more important than ever – strategic concepts that meet the zeitgeist of "simple consumption" and at the same time convey the art historical content in a sustainable way.
Based on my experience from my studies of art history/philosophy in Heidelberg and Lyon and muséology with a focus on marketing, curation and the psychology of mediation at the École du Louvre in Paris as well as my professional experience in museums, galleries and commercial enterprises, I offer museums, galleries, art associations and foundations services at the interface of art and business such as:
Marketing and mediation concepts; building/ changing institutional corporate identity to attract new target groups and/or retain the old ones; Production of marketing material (e.g. films on exhibitions, interviews etc.); development of extraordinary exhibition themes with a contemporary spirit and - if required - with a suitable sponsor; Consulting on the optimization of the museum's structure (personnel, departments, communication, procedures and processes); scenography and mediation concepts for exhibitions (including the use of new technologies).
Furthermore I offer curating exhibitions, moderation of art events/ artist talks and texts about art.