Bringing structure to complexity

Interdisciplinary strategist focused on
analysing and structuring complex contexts
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My work has taken shape over the years across different areas: in strategy consulting, including positioning, concept development and conceptual decision-making foundations, in brand and communica-tions contexts, in curatorial and editorial formats, as well as in inter-face work and the structuring of complex topics. Today, my focus is on financial processes, systems and SAP S/4HANA.
What all these areas share is less a specific topic than a particular way of thinking and working: relating seemingly independent elements to one another, noticing ambiguities and fractures early,
and developing form, direction and coherent structures from initial signals, dynamics and interdependencies. I am interested not only in what is already clearly evident, but also in what is only beginning to emerge and is already having an effect. This is how my work takes shape in artistic, conceptual and strategic contexts, as well as today in financial processes, systems and working with SAP, wherever individual parts become connected and complexity turns into something that is not only functional, but coherent.
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This way of working is analytical and precise, but never purely abstract. It combines a responsible approach to people, subjects
and change processes with the question of how complexity can be made accessible without losing its depth. My own artistic practice, centred on perception, reinterpretation and conceptual framing, forms part of this just as much as curatorial projects at the intersection of art, technology and society; selected projects from this work are presented on this website. Further work samples from other contexts are available on request.
Selected Professional Experience
Since 2016
Strategist / Curator / Concept Developer
Freelance, self-employed, Berlin / international
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Working at the intersection of business, culture and civil society across startup, SME, corporate and municipal contexts
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Strategic consulting and concept development in innovation, brand and communication
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Analysis of complex topics, processes and requirements,
and translation into viable structures and process logics -
Conception and implementation of interdisciplinary projects
and formats involving different stakeholders and perspectives
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2021-2022
Innovation & Technology Consultant, project-based
Early Brands Management Consulting GmbH, Bremen
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Strategic consulting for an international corporate client at board level as part of an innovation project focused on digital innovation,
new business models and augmented reality
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User research and analysis of user, market and implementation logics to derive viable concept approaches and support
the further development of digital solutions -
Business model development and conceptual modelling
using Business Model Canvas, user journeys and prototyping -
Development of user centred business and product concepts
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Preparation and moderation of creative workshops, development of strategic presentations, and agile project coordination
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2017-2019
Brand Strategist / Creative Director,
Le Manoir, Saarlouis / Berlin
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Built and shaped a medical skincare brand with a clear visual identity and a distinct cultural profile
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Strategic development of the brand identity in close collaboration with management
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Sharpening of the brand’s visual and communicative positioning
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Conception and management of key communication projects, as well as creative direction of shoots and brand-defining formats
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Set-up and leadership of a creative office, including coordination of external partners and stakeholders
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Development of key formats for the brand’s cultural and aesthetic profile, including Le Manoir Art and the figure Marlène
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Contribution to building media visibility, including Vogue,
Elle and ICON
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2015-2017
Assistant to the Gallerist
Michael Schultz Gallery, Berlin
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Curatorial and conceptual focus
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Strategic contribution to exhibition and art fair concepts,
as well as to institutional partnerships -
Research, editorial work and institutional communication supporting exhibitions and collaborations
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Writing texts and speeches, alongside the communication
of complex artistic content
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2013-2015
Curatorial / Research Fellow
Ludwig Museum, Koblenz
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Curation of the exhibition SEO – Das Gefühl in meinem Innern, including catalogue contribution and press work
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Concept, organisation and delivery of exhibitions,
guided tours and mediation formats -
Press and public relations with visibility beyond regional level​
Academic Background
2003 – 2012
German French double degree:
Magistra Artium / International Master of Arts
/ Diplôme de Muséologie
Ruprecht Karls University, Heidelberg & École du Louvre, Paris
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Art history, philosophy and museology as the analytical and conceptual foundation of my work between culture, institutions
and the public sphere
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Text and argument analysis, image analysis, contextualisation, institutional logic, mediation and exhibition practice
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Analytical and research projects on museum interaction, mediation models and institutional logic
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Advisory project for Le Laboratoire, Paris/Cambridge,
in collaboration with its founder David Edwards, Harvard University, and a final thesis on hands-on formats in museum education in cooperation with the Wallraf-Richartz-Museum, Cologne
Further Training & Certifications
2025-2026
Financial Accounting / SAP S/4HANA FI/CO
WBS Training AG, Berlin / SAP®
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Qualification in financial accounting, financial processes
and their implementation in SAP S/4HANA FI/CO -
SAP User Certification in SAP S/4HANA Financial Accounting, with distinction
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Extensive hands on work with SAP S/4HANA FI/CO across day
to day booking processes, payment transactions, asset accounting and closing activities
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​2021-2022
Business Development
​German Institute for Marketing, Berlin
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Certified training in business model development, market analysis, brand strategy, product launch, internationalisation and the strategic support of development processes
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2021
Digital Transformation Management​
Indisoft GmbH, Berlin / scrum.org
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Certified training in agile and classical project management, change management, design thinking, digital business models, platform strategies and digital leadership
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Professional Scrum Master I,
Professional Scrum Product Owner I
