7 Elements

Short clips to showcase the brand identity of Le Manoir

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The 7 Elements is an audiovisual journey through the core values of Le Manoir skincare. Seven abstract short clips artistically interpret the brand characteristics of tradition, individuality, concentration, purity, medicine, exceptionalism and formula individualization. All clips were handcrafted by the creative duo Stark & Shakupa without the use of computer animation and reflect the philosophy of Dr. Peter Kessler: skin care that focuses on the essentials – authentic, unique and precise.

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Abstract visualizations – emotional and surprising

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The clip for Tradition shows the iconic red Le Manoir rhombus, which was designed by product designer Christian von der Heide, who took the grain of the wooden door of the country house Le Manoir as a reference.In the video, red-transparent glass plates are superimposed to symbolize the pharmaceutical quality and long tradition of Le Manoir – once a monastery and since 1698 a place where the essentials are the focus. The video highlights the brand's history and its commitment to handcrafted, high-quality skin care.

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The cinematic visualizations also break with the conventional norms of beauty advertising. For example, the clip Individuality does not show a model, but a handmade ceramic artwork by the artist Dirk Aleksic. The “imperfect” vessel embodies individual beauty.

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Versatile applications

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The 7 elements can be found wherever the brand is present:

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• Press and event projections: Presented at the Le Manoir press conference and at Fashion Week Berlin 2020.

• Digital campaigns: broadcast on YouTube, Instagram and Facebook – ideal for the story format, which uses abstraction to attract attention and arouse curiosity.

• Sales materials: high-quality photos of the clips for use in image brochures, flyers and postcards, which also make the brand tangible offline.

• Website: embedded videos with explanatory text on the brand philosophy.

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A common thread of brand identity – artistic vision and its influence on brand identity

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The 7 elements are an artistic exploration of Le Manoir's core values. Each clip tells its own story and deepens the emotional connection between the brand and its audience. The decision to move away from conventional beauty images in favor of abstraction and art creates a deeper bond. The challenge in digital advertising – especially on platforms like Instagram Stories – is to capture users' attention in a split second. This is where the 7 Elements stand out with their abstract aesthetic: They spark curiosity and encourage viewers to learn more about the brand. With the 7 Elements, we have created a unified visual language that communicates the Le Manoir philosophy across all touchpoints. Whether digital or analog, the clips and photos strengthen brand awareness and its values.