With art in strategy® your company gets a competitive advantage through differentiation and at the same time is socially committed through art patronage.

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Instead of merely strengthening a company's image and differentiating its corporate communication through traditional sponsoring of the arts as well as, separately from it, offering corporate innovation development, the art in strategy® approach achieves solutions for both areas ion one single action:

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With our way of entrepreneurial art and innovation engagement, artists are involved in the development of innovations as part of a holistic strategy we have developed.

 

By keeping its artistic independence, the outcome triggers processes of network-thinking and thus in turn spark innovative strategic impulses for the company that funds the project which can be useful for branding, corporate identity as well as brand and/or product development.