With art in strategy® your company gets a competitive advantage through differentiation and at the same time is socially committed through art patronage by giving artists the opportunity to create profound works as part of a holistic corporate concept.


Instead of merely strengthening a company's image and differentiating its corporate communication through traditional sponsoring of the arts as well as, separately from it, offering corporate innovation development, our approach achieves solutions for both areas ion one single action: With our unique way of corporate arts and innovation engagement artists receive funding to artistically create in an intensive yet free pathway within the framework of a holistic strategy which is designed by us. With this method of curating we bring art as a mirror of societal needs into entrepreneurial contexts: by keeping its artistic independence, the outcome triggers processes of network-thinking and thus in turn spark innovative strategic impulses for the company that funds the project which can be useful for branding, corporate identity as well as brand and/or product development.

Achieving corporate image increase
and business innovation in one single action