Power of art

There are many valuable aspects inherent in art that can be used to create exceptional brand and product innovation as well as communication:  its social relevance, its often unusual appearance that opens up a different level of perception, the arousal of emotions, and much more.

Differentiated perception

using abstraction

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By using contextual and visual abstraction through art we plays with the expectations of the viewers in an exiting way to open up a more differentiated level of perception than concrete communication. The unpredictable, the direct and at the same time the strange raises curiosity, captures attention and inspires. 

Authenticity

by providing artistic freedom

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We interact with artistic independence which provides thought-provoking impulses: Through art new target groups can be reached by showing the works in other contexts and realms in which the company usually does not present itself (e.g. in a museum). Furthermore this opens a new aspects about the company that may be interesting for the press and worth reporting about.

Disruption

by playing with the unexpected

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We play with the unexpected to convey content in an unusual and sustainable way, e.g. working with unusual art forms. If one experience things and is unexpectedly surprised by it, that experienced is anchored more profoundly in the memory than just reading information about a topic.

Relevanz

using art as a mirror of society

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We use art to mirror the needs of society. 
When artists interpret corporate themes, both marketing and socially relevant content is created.

It is always important to offer (potential) customers authentic added value in advertising. Even if this added value cannot be consciously categorized immediately, advertising content is better perceived this way. Art opens up this scope. 

Holism

by combining Creativity with strategy

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We combine creativity with strategy leading to added value in corporate communication. The interdisciplinary approach and the challenge to combine different, even (supposedly) contradictory aspects and let something new emerge from it - a synthesis, a higher whole within a holistic strategy that can be used, whether for creative-strategic branding or re-branding, an image makeover or for highlighting certain unique selling points of your company (its values or specifics of its services, its products, its production process) as well as for the development of product innovation.