Concepter Consultant Curator
It has always been my mission not to put art in a "glass box", but to show it outside its museum context and to realize projects that make art accessible to society in as many places as possible.
I studied history of arts and philosophy at the Ruprecht-Karls-University in Heidelberg (Germany) and the Université Lyon II (France) as well as museology at the École du Louvre in Paris (France).
My studies of museology (museum science) at the École du Louvre in Paris (France) included exhibition design, psychology of art education, press, marketing and basic legal aspects. It qualifies for the management of a museum as a company and as a sustainable artistic place.
Through my professional experience in both the arts and business, I am familiar with both their needs. Already during my studies, I worked in the sales and press department of Galerie Zulauf, Freinsheim, among others, and parallel to this at ISL GmbH, Heidelberg, as a German-French project coordinator for health care projects in Africa; during my time in Paris, I advised a private cultural institution called "Le Laboratoire", founded by David Edwards, a Harvard professor and medical doctor.
My time in the department of event management and one-time sponsorship cooperations at the Städel Museum, Frankfurt( Germany), gave me an insight into the world of cultural sponsorship with its opportunities and challenges; during my two years of permanent employment at the Ludwig Museum, Koblenz I was subsequently responsible for the conception, realization and organization of exhibition projects and headed the public relations department while bearing responsibility for the marketing...responsibility for the marketing and press budget.
After two years working in the museum I was drawn to the art market - i was driven by the desire to learn more about the way artists think, to experience and understand who they are, who they want to be and to take up the challenge of presenting, implementing and advancing them successfully on the market in such a way that they do not have to adapt their artistic identity to the market. I also wrote concepts for various projects.
At the same time I was already working as a freelancer on a small scale. Through an opening speech at a wine art event of the company Weinkrake, in which I talked about wine labels designed by artists and expressed thoughts on how art can increase the authenticity of advertising, I discovered similarities between curatorial activities in the art field and marketing needs and gradually developed the idea for art in strategy®.
After two years of gallery work, I accepted a full-time position at Le Manoir Cream Manufactory where I was responsible for branding and development as well as creative marketing. For Le Manoir I already realized art in strategy® projects. Through the close collaboration with the designer Christian von der Heide, who holds the position of Senior Art Director at Le Manoir Cream Manufactory, I was also able to benefit from his experience in the field of design as well as realization of shootings, which enabled me to further qualify myself on this matter.
Since 2020 I work as a freelancer and offer various services in the creative-strategic field.