It has always been my mission not to put art in a glass box, but to show it outside its museum context and to realize projects that make art accessible to society in as many places as possible.
I studied history of arts and philosophy at the Ruprecht-Karls-University in Heidelberg (Germany) and the Université Lyon II (France) as well as museology at the École du Louvre in Paris (France).
My studies of museology (museum science) at the École du Louvre in Paris (France) included exhibition design, psychology of art education, press, marketing and basic legal aspects. It qualifies for the management of a museum as a company and as a sustainable economic and artistic site.
Thanks to my work experiences in museums, galleries and commercial enterprises I am familiar with the potential needs of both sides. Already during my studies, I worked in the sales and press department of Galerie Zulauf, Freinsheim, among others, and parallel to this at ISL GmbH, Heidelberg, as a German-French project coordinator for health care projects in Africa; during my time in Paris, I advised a private cultural institution called "Le Laboratoire", founded by David Edwards, a Harvard professor and medical doctor.
My time in the department of event management and one-time sponsorship cooperations at the Städel Museum, Frankfurt( Germany), gave me an insight into the world of cultural sponsorship with its opportunities and challenges; during my two years of permanent employment at the Ludwig Museum, Koblenz I was subsequently responsible for the conception, realization and organization of exhibition projects and headed the public relations and marketing department.
After two years working in the museum I was drawn to the art market - i was driven by the desire to learn more about the way artists think, to experience and understand who they are, who they want to be and to take up the challenge of presenting, implementing and advancing them successfully on the market in such a way that they do not have to adapt their artistic identity to the market. I worked at Galerie Michael Schultz, Berlin, organized exhibitions and wrote concepts for art fairs and various projects.
At the same time I was already working as a freelancer on a small scale. Through an opening speech I gave at Platoon Kunsthalle as part of a wine-art event hosted by the Weinkrake company, talking about art-wine labels and detailing thoughts on how art can enhance the authenticity of advertising, I discovered commonalities between curatorial activities in the arts and marketing needs and gradually developed the idea for art in strategy®.
After two years of gallery work, I accepted a two year-full-time position at Le Manoir Cream Manufactory where I was responsible for the business development (corporate image, sales and product innovation etc). Therefore I established a Creative Office and -Team in Berlin.
Through the close collaboration with the designer Christian von der Heide, who holds the position of Senior Art Director at Le Manoir Cream Manufactory, I was also able to benefit from his experience in the fields of Art Direction and Design as well as realization of shootings, which enabled me to further qualify myself on this matter.
In addition to my permanent position, I realized several art marketing projects for Le Manoir. In August 2019, I further developed the concept of art marketing idea, founded art in strategy® and also started to work freelance in different areas of strategic creative conception/innovation. Along the way, I continuously acquired knowledge/certifications in new business development, innovation development, agile project management (e.g. Scrum certified PSM I and PSPO I) and digital transformation, among others.
For the last months I have been working part-time in the management consulting company EARLY BRANDS Bremen as an Innovation & Technology Consultant. Among other things, I advised a corporation to develop attractive business opportunities outside its core business in the area of Augmented Reality. Besides that I founded Galerie Arimont, as a pop-up gallery.
For more information about me, please find below a link to my LinkedIn profile and a portfolio with further selected references.