The following examples illustrate how the connection and interaction of different areas lead to new, innovative solutions: > A retail company plans to launch a new product and starts with a strong focus on product design. However, as the innovation process progresses, it becomes clear that the greatest opportunity for the product's success lies in optimizing the customer experience. By flexibly adapting the innovation process, the company can redirect resources to improve the store presentation and customer service. This change of focus allows for more comprehensive innovation, as it is not only the product itself that is crucial, but also the way in which it is presented and experienced. > A software company is working on the development of a new app and starts with a strong focus on technical innovation and features. During the process, however, it realizes that the real challenge is to make the app user-friendly and create an intuitive user interface. By adapting the innovation approach, the company can focus on improving the user interface design and optimizing the user experience. This results in a more successful innovation that is not only technically sophisticated but also user-centered. > A car manufacturer plans to launch a new electric vehicle and initially focuses on the battery technology. In the course of the innovation process, however, it is recognized that the decisive challenge lies not only in the battery, but also in the development of an effective charging infrastructure. The flexibility of the innovation approach allows the company to shift its efforts to developing a network of charging stations that increases the attractiveness of the electric vehicle to potential customers. This strategic adaptation allows for a more comprehensive innovation that includes not only the vehicle itself, but also the infrastructure for a successful market launch. > A food company is working on a new product and initially focuses on developing a healthy recipe. During the innovation process, however, it realizes that the real key to the product's success lies in the packaging and presentation. The flexibility of the innovation approach allows the company to focus its resources on designing appealing packaging and creating an attractive brand image. This change of focus enables a more comprehensive innovation, as not only the product itself, but also its presentation and perception in the market are optimized. > An educational institute is planning to introduce a new curriculum and starts with a strong focus on content and teaching methods. During the innovation process, however, it is realized that the real challenge lies in training teachers and adapting to modern teaching techniques. By adapting the innovation approach, the institute can focus its efforts on training teachers in new teaching methods and improving the learning environment. This allows for a broader innovation in education that encompasses not only the curriculum, but also teaching practices and pedagogical support.