Creative Direction
Selected references from various fields
Model Shooting, Le Manoir Cream Manufactory
During this photo shooting for Le Manoir Cream Manufactory, I emphasized on the company's motto "True luxury focuses on the essentials" and had this reflected in the aesthetics of the photographs. I created shots showing the models with products in use and "mood" photos as well as shots in which the models are staged with the ingredients of the products, such as roses and lavender.
My team at the creative direction of this shoot: Senior Art Director der Marke Le Manoir Christian von der Heide, Photo- & Video: Chih-Chien Wang and Aleksandra Cieślewicz, Assistance: Laura Wolf, Make-up: Maria Boman, Styling – Clothes: Antje Kochanowski, Photo- & Video editing: Aleksandra Cieślewicz
Shooting Produkte & Ingredients, Le Manoir Cream Manufactory
The products of Le Manoir Cream Manufactory were developed by its founder and owner, dermatologist Dr. med. Peter Kessler, on the basis of his many years of medical expertise. During this photo shoot I staged every Le Manoir product with its main active ingredient and medical accessoires to underline the medical character of the products. The "clean" look and white background emphasizes this, too.
My team at the creative direction of this shoot: Senior Art Director der Marke Le Manoir Christian von der Heide, Photo- & Video: Chih-Chien Wang and Aleksandra Cieślewicz, Assistance: Laura Wolf, Make-up: Maria Boman, Styling – Clothes: Antje Kochanowski, Photo- & Video editing: Aleksandra Cieślewicz.
Shooting image photos, Le Manoir Cream Manufactory at Delphi Berlin
The Le Manoir Cream factory was born on a film set. A French actress had severe skin irritations, the dermatologist Dr. Peter Kessler was able to heal her skin with a cream tailor made by him. Since then, the manufactory and its founder have been closely connected to the creative world of film and art. As a location for the shooting of the first Le Manoir image photos, I therefore chose a place that reflects the origins of the brand and at the same time, with its unique architecture, gives the shots an unmistakable character: the former Delphi silent cinema in Berlin. It is a breathtaking relic of the 1920s - this is where Marlene Dietrich began her career with "Tragedy of Love" (1923). Today, the interior of the Delphi is largely preserved as it was built. The patina still shimmers in rust red gold and is reminiscent of the glamorous twenties.
I also emphasized the "film character" of this shooting in the aesthetics of the shots - some of them seem like film stills.
My team at the creative direction of this shoot: Senior Art Director der Marke Le Manoir Christian von der Heide, Fotograf: Martin Scriba, Models: Helen Schoormans, Marine Saez, Julia Opitz, Torben Geeck, Stylistin: Ileen Schlotmann, Haare & Make-up: Johanna Vollmer, Photo retusching: Josh Terlinden
Imagefim and advertising clips, Le Manoir Cream Manufactory
The videos show various advertising clips and an image film, which I made for the Le Manoir Cream Manufactory conceived and implemented this concept. Editing of the advertising clips: Aleksandra Cieślewicz. Cut of the image film: Ralph Rutishauser.
Website Le Manoir Cream Manufactory
For the website of Le Manoir Cream Manufactory I was responsible for the creative direction and copywriting of lemanoir.de. Art Direction: Agentur Kopfmunter, Saarlouis
Website Le Manoir Art
In one line with the look of the website of Le Manoir Cream Manufactory I designed the website of the independent art section of Le Manoir: "Le Manoir Art", lemanoir.de. Art direction and implementation:
Katharina Arimont in cooperation with Aleksandra Cieślewicz.