About
The art in strategy®
Creative Lab
Who are we and what do we do?
We are creative and strategic minds with passion and the talent to combine (seemingly) opposites and to use synergies to create entrepreneurial value through art. Therefore we design holistic projects at the interface of art and business.
Why are we doing it, what's the value?
Using art strategically in business processes opens up scope for discovering and developing hidden business potential. It increases innovative power, creates disruptive internal and external corporate communication, and ensures relevant experiences.
How do we proceed?
We act as a Creative Lab, a (temporary) corporate Think Tank with interdisciplinary teams of design strategists, artists, curators and specialists. Located between analog and digital, human and technology, art and strategy, we feel our way in:
We identify your needs, analyze challenges and chances, define stakeholders and explore the field of work, collect ideas, develop a artistic vision and let this vision become reality in outstanding corporate content and innovative input for your brand development.
Learn more about our approach
Fictional use case 1 - Environmentally conscious business cooperation for renewable energy: Initial situation - A group of companies from different sectors are looking for new business models based on renewable energy. My contribution - I initiate a platform that not only enables the exchange of resources and technologies, but also promotes collaborations that drive the transition to renewable energy. Fictional use case 2 - Digital health ecosystems for rural communities: Initial situation - Healthcare providers in remote regions face challenges in accessing healthcare. My contribution - I am developing a business model that makes digital health services accessible to rural communities by connecting telemedicine and local resources. Fictional use case 3 - Cooperative education platform for lifelong learning: Initial situation - There is a need for a comprehensive learning platform for lifelong learning. My contribution - I am designing a platform that not only offers traditional educational content, but also enables collaborative learning and the exchange of expertise between different age groups. Fictional use case 4 - Social blockchain network for non-profit organizations: Initial Situation - Nonprofit organizations need transparency and efficiency in their processes to better utilize resources and maximize their impact. My contribution - I am developing a business model based on blockchain technology that enables non-profit organizations to transparently manage their resources, donations and impact data. This solution creates a social network that connects organizations to share best practices and initiate collaborative projects that maximize social impact. Fictional use case 5 - Sustainable urban mobility cooperation: Initial situation - Cities face challenges in sustainable mobility. My contribution - I am creating a platform that promotes cooperation between transport companies, energy providers and city administrations to develop sustainable and integrated mobility solutions for urban areas. Fictional use case 6 - Culture and tourism alliances for regional development: Initial situation - Regions are looking for ways to preserve cultural identity and promote tourism. My contribution - I am developing a business model that builds on cultural resources and creates alliances between cultural professionals, the tourism sector and local communities to shape sustainable tourism strategies.
Fictional use case 1 - Art-oriented wearables for creatives: Initial situation - Creatives need innovative wearables for their artistic processes. My contribution - I design wearables that are not only aesthetically pleasing but also offer functionalities specifically tailored to artists, such as intuitive interfaces for digital drawing and creative data visualization. Fictional use case 2 - Bio-inspired packaging for the food industry: Initial situation - The food industry is looking for environmentally friendly packaging solutions. My contribution - I develop biodegradable packaging that is not only environmentally friendly, but also improves the freshness and shelf life of products. Fictional use case 3 - Collaborative robot assistants for care workers: Initial situation - Care workers need assistance with daily tasks. My contribution - I design robotic assistants that not only perform repetitive tasks, but also work collaboratively with caregivers to improve the quality of care. Fictional use case 4 - Augmented reality integration in architecture: Initial situation - Architects want to find innovative ways to visualize designs and present them to clients. My contribution - I develop AR platforms that enable architects to visualize their designs in real time and engage clients interactively. Fictional use case 5 - Personalized health apps for older people: Initial situation - Older people need personalized health apps. My contribution - I design apps that are not only based on health monitoring, but also offer personalized tips and guidance to improve quality of life. Fictional use case 6 - Plastic-free toy innovations for children: Initial situation - Parents are looking for environmentally friendly and safe toys. My contribution - I design toys that are not only plastic-free, but also based on sustainable materials and creative design to encourage children's imagination and development.
Fictional use case 1 - Integrated storytelling platform: Initial situation - Fragmented communication channels make it difficult for companies to convey consistent messages across different channels, which affects the engagement of the target group. My contribution - Developing a dynamic platform that overcomes traditional channel divisions. Blending text, audio, video and interactions to create a unified, immersive narrative for a broader audience. Fictional use case 2 - Dynamic Community Engagement Strategy: Initial Situation - Companies and organizations strive for ways to build active and engaged communities that last over time. My contribution - Designing a strategy that creates strong bonds between customers, employees and stakeholders. Platforms for open exchange, joint brainstorming and creative collaborations strengthen bonds and promote innovative solutions. Fictional use case 3 - Fluid brand communication: Initial situation - companies are looking for ways to communicate their brand messages creatively and consistently in order to create a memorable identity. My contribution - Designing dynamic brand communication that is constantly evolving and integrating different forms of artistic expression. Through visual art, interactive media or artistic performances, an unpredictable and unique presentation of the brand identity is created. Fictional use case 4 - Avant-garde event strategy: Initial situation - Companies are looking for innovative methods to communicate their messages and ideas at events and to inspire the audience. My contribution - Creating extraordinary events that merge the boundaries between art, technology and corporate communication. Innovative discussions, interactive experiences and multidisciplinary workshops inspire participants to think outside the box. Fictional use case 4 - Experimental content strategy: Initial situation - companies are looking for new, unique content strategies to reach their target groups in innovative ways. My contribution - Development of an experimental content strategy that combines different media and platforms. The integration of audiovisual content, user-generated content and virtual experiences creates new, innovative communication channels.
Fictional use case 1 - Individual art projects for companies: A financial institution wants to integrate art into their corporate culture. I design a customized art engagement project that not only reflects the corporate image but also creates innovative PR content. Fictional use case 2 - Creative collaboration between art and technology: A technology company is looking for artistic concepts for its latest innovations. I design a program where artists bring their visions into the production process, creating a unique symbiosis between technology and art. Fictional use case 3 - In-house creativity development: A company wants to increase the creativity of its employees. I develop and lead workshops that use artistic expression to encourage innovative ideas within the team. Fictional use case 4 - Art projects for branding: A start-up is looking for a memorable brand identity. I curate an exhibition that not only presents the product portfolio, but also conveys the company's history and vision through artistic representation. Fictional use case 5 - Innovative exhibition formats for companies: A corporation wants to strengthen its presence at industry events. I design interactive exhibition stands that not only attract visitors but also communicate the company's values visually. Fictional use case 6 - Art-based innovation labs: A research company is looking for new approaches to innovation. I develop an art-based innovation lab that creates a link between creative art and technological developments to stimulate new ways of thinking.
Innovation Sparring Session NEW
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Business Model & Product Innovation Meine Expertise in Business Model und Produktinnovationen umfasst eine tiefgreifende Analyse der Marktanforderungen sowie das Erkennen von Trends, die langfristige Auswirkungen haben. Ich bin darauf fokussiert, Geschäftsmodelle und Produkte zu entwickeln, die nicht nur auf aktuelle Bedürfnisse reagieren, sondern diese proaktiv gestalten. Durch die Integration von Kundenfeedback, Innovationsworkshops und agilen Methoden wie Design Thinking schaffe ich einen Rahmen, um neue Ideen zu entwickeln und marktfähige Lösungen zu generieren. Etablierte Ansätze: Ich nutze bewährte Techniken wie Trendanalysen, Marktstudien und agiles Projektmanagement. Diese Methoden kombiniere ich mit modernen Ansätzen wie Design Thinking und Co-Creation-Sessions, um kreative und marktorientierte Lösungen zu erzielen. Bereichsübergreifender Ansatz: Mein Ansatz geht über die Entwicklung isolierter Produkte hinaus. Ich schaffe Verbindungen zwischen verschiedenen Abteilungen und Stakeholdern im Unternehmen, um umfassendere, nachhaltigere Innovationen zu fördern. Dabei geht es nicht nur um das Produkt selbst, sondern auch um die Art und Weise, wie verschiedene Bereiche miteinander interagieren, um Innovation zu ermöglichen.
Who?
Katharina Arimont, founder & director of art in strategy®, working for about fifteen years in various fields and interfaces of art and business - for commercial enterprises, museums, galleries as well as public and private institutions.
Jens Joneleit, lead artist of ais, thirty years of experience in a wide variety of artistic disciplines.
Other experts from the fields of strategy, innovation and curation, as well as other (lead) artists, are deployed individually depending on the ais project.