About

The art in strategy® 

Creative Lab 

Why

At art in strategy® believe that advertising should return to its origins: Back to art, because art, by its very nature, already holds many valuable factors that can be used in marketing.

By using art, advertising can use its creative power to create lasting content that is valuable to any type of business. With them, a company can be able to stand out from the competition in our fast-paced and competitive times. In addition, the strategic use of art in business processes opens up the possibility of discovering and unlocking hidden potential. It increases innovative power, creates disruptive internal and external corporate communications, and ensures relevant experiences. At the same time, collaboration with female artists demonstrates social responsibility.

How

We use the power of art to increase corporate value creation without exploiting it. We act as a creative lab, a (temporary) corporate think tank with interdisciplinary teams of design strategists, artists, curators and specialists.

Located between analog and digital, people and technology, creativity and strategy, we feel at home: We identify your needs, analyze challenges and opportunities, define stakeholders, explore the field of work, collect ideas, develop a vision and turn this vision into reality outstanding corporate content and innovative input for your brand development. 

Let's dive deeper

What

As creative and strategic minds with passion and the talent to combine (seemingly) opposites we create with artists digital (and analogue) company-relevant content as part of a holistic concept.

This content can be used at the various touchpoints of a company, e.g. for your website, brochures, flyers, postcards, exhibitions, public interventions, public launches, advertising (online and offline), advertorials (editorial), (online) events.

By using art, advertising can use its creative power to create lasting content that is valuable to any type of business.

With art, a company can be able to stand out from the competition in our fast-paced and competitive times.

 

In addition, the strategic use of art in business processes opens up the possibility of discovering and unlocking hidden potential. It increases innovative power, creates disruptive internal and external corporate communications, and ensures relevant experiences.

 

At the same time, collaboration with female artists demonstrates social responsibility.

Learn more about our approach