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The art in strategy® 

Creative Lab 



In our fast-moving and competitive time, it is more important, but also more difficult than ever, to stand out as a company. In order to do so, a business needs that certain something. Marketing and product innovation need some kind of out of the box outcome that decisively satisfies actual consumer needs, and corporate communication needs unusual content that gets noticed, and makes a lasting impression on the viewer's memory attention and sustainability. At the same time, society demands that companies assume social responsibility, such as commitment through arts sponsorship. While ordinary art sponsorship strengthens the corporate image, it does not create individual content tailored to the company.


Using art strategically in business processes opens up scope for discovering and developing hidden business potential. It increases innovative power, creates disruptive internal and external corporate communication, and ensures relevant experiences.


We act as a Creative Lab, a (temporary) corporate Think Tank with interdisciplinary teams of design strategists, artists, curators and specialists. Located between analog and digital, human and technology, creativity and strategy, we feel our way in:

We identify your needs, analyze challenges and chances, define stakeholders and explore the field of work, collect ideas, develop a vision and let this vision become reality in outstanding corporate content and innovative input for your brand development. 

Discover our approach

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