Value in Marketing
art in strategy®
solutions and unique media
We transform company
relevant topics through unique
art projects into
exciting brand experiences
Artists get an opportunity to create
and in return
your company receives unique media
and innovative impulses for your brand development
Wether for Creative-strategic branding or re-branding, image improvement or image change, drawing attention to certain unique selling points of your company such as its values or special features of its services, it's products, it's production process - art in strategy® provides added value.
We create discruptive brand experiences via Innovation Thinking. Taking on a function of a (temporary) creative lab for you we figure out your needs and bring ideas to life interpreting company-related topics together with artists to open up a space for innovative reflection and thus a different perspective through art. Artists think holistically, they think through processes in often unconventional ways; they are professionals in making new beginnings and very sensitive to social developments. By connecting such artistic processes strategically with the corporate world, we create both exciting content and innovative impulses for our clients' brand development.
It's a win-win situation for both the economy and the arts. With art in strategy® your company gets a competitive advantage through differentiation and at the same time is socially committed through art sponsorship by giving artists the opportunity to create profound works as part of a holistic corporate concept.