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art in strategy®
Unique corporate communication
art in strategy®
is a Creative Producing Agency specialized in visualization
of corporate information
We translate company
relevant topics by exciting
art visualizations into unique experiences
While doing this we create a win-win situation for the economy and the arts:
Artists get an opportunity to create within the framework of a tailor made corporate concept. The company thus receives unique content and at the same time strengthens its sympathy factor by working with artists.
Who's behind art in strategy®
"It has always been my passion to show art outside museums and to realize projects that make art accessible to society in as many places as possible.
At the same time, I also find it exciting using museum mediation techniques to convey content in an exciting way and implement it strategically for economic goals. This is why I founded
art in strategy®.“
About the founder Katharina Arimont
Katharina Arimont studied history of arts and philosophy at the Ruprecht-Karls-University in Heidelberg (GER) and the Université Lyon II (FRA) as well as museology at the École du Louvre in Paris (FRA).
Through her professional experience in both the arts and business, she is familiar with both their needs.
Here you can learn more about Katharina Arimont.
Now you have a glimpse
of art in strategy®
Are you curious about what makes our visualizations unique?
Unique to art in strategy®
1 Using contextual and visual abstraction
2 Interacting with artistic independence
3 Intervening with extraordinary art forms
4 Using art as a mirror of society
5 Combining creativity with strategy
Wondering how this works
and looks like?
Let’s get into details!
1/5 Abstraktion
Abstraction plays with the expectations of the viewers in an exiting way to open up a more differentiated level of perception than concrete communication.
The unpredictable, the direct and at the same time the strange raises curiosity, captures attention.
Example: Abstracting "Tradition"
Project: "7 Elements"
Client: Le Manoir Cream Manufactory
Topic: Seven brand characteristics, including "Tradition"
Visualization: Videoclips & photos
Artists: Stark & Shakupa
Storyline of the videoclip "Tradition"
Red-transparent glass plates are piled up by several hands until a red diamond shape is shown in its entirety...
Corporate Connection of the Visualization "Tradition"
The red shape is the company’s symbol for pharmaceutical quality. The shapes form is taken from the wooden door pattern of the company’s headquarter, a country manor that anchors the company’s philosophy of focusing on the essentials in a long tradition (e.g. monchs lived in the manor earlier).
2/5 Artistic independence
The interaction with artistic freedom provides thought-provoking impulses and creates exciting content: Through art new target groups can be reached by showing the works in other contexts and realms in which the company usually does not present itself (e.g. in a museum). Furthermore this opens a new aspects about the company that may be interesting for the press and worth reporting about.
Example: Interacting with artistic independence
Project: "Le visage que tu mérites" (The face you deserve)
Client: Dr. med. Peter Kessler, Aesthetic dermatologist
Topic: Film project related to the client's profession
Visualization: Short film (4 minutes)
Artist: Cyril Schäublin
Storyline of "Le visage que tu mérites"
A mirror is mounted in the elevator of a large metro station. Passengers switch between the different platforms. For a fleeting moment they are alone with themselves and their mirror image...
Corporate Connection of "Le visage que tu mérites"
The film was shown in an exhibition entitled "Face it! Who do you want to be?" Curated by art in strategy® the client challenges himself and his medical philosophy as an aesthetic dermatologist with artistic independence: Film and exhibition topic raise interesting questions on the clients work field of aesthetic treatments that makes the beautiful even more beautiful. Thus, substantial and authentic content is created.
3/5 Extraordinary art forms
Extraordinary art forms convey content in an unusual and sustainable way:
If we experience things and are unexpectedly surprised by it, that experienced is anchored more profoundly in our memory than just reading information about a topic.
Example: Intervening with an extraordinary art form
Project: „7 Elemente“
Client: Le Manoir Cream Manufactory
Topic: Artwork regarding special features of Manoir products
Visualization: Interaktive sculpture
Artist: Kristiane Kegelmann
About the artwork "a ≡ a (Identity)"
The interactive sculpture "a ≡ a (identity)" consists of edible elements and a reflecting water basin attached to the ceiling. When reaching for edible elements, one cannot avoid looking up and seeing oneself reflected in it, acting in the room...
Corporate connection of of "a ≡ a (Identity)"
Inspired by the company's philosophy "True luxury focuses on the essentials", the artist interprets true luxury as the unfolding of one's own individuality.
Analogous to the company's approach of fulfilling individual skin needs with individual creams, in which one skin ingredient dominates in each case, the artist conceives each edible element with one dominant main ingredient.
A supplementary text introduces the visitors to the topic and the corporate context. The event was documented on film and the artist was interviewed about her approach.
4/5 Art as a mirror of society
Art mirrors the needs of society.
When artists interpret corporate themes, both marketing and socially relevant content is created. It is always important to offer (potential) customers authentic added value in advertising. Even if this added value cannot be consciously categorized immediately, advertising content is better perceived this way.
Art opens up this scope.
Example: Art as a mirror of society in advertising
Project: "Rebirth"
Client: Le Manoir Cream Manufactory
Topic: Interpretation of the corporate philosophy
Visualization Short film (20 minutes)
Artist: Artistduo Revel
Storyline of "Rebirth"
"What kind of luxury are we looking for if we want to be happy?" The young art director Pauline lives in luxury, but isn’t actually happy. When she becomes aware of this, she questions her existence and undergoes an inner change...
Corporate connection of "Rebirth"
"Rebirth is shown at corporate events and film festivals. Selected film scenes were combined with product photos/ information and used in advertising.
The film centers around the question posed to the two artists
"What does true luxury mean to you?" - analogous to the company's philosophy "True luxury concentrates on the essentials". The two artists indirectly pass this question on to the viewers of the film. This kind of marketing material not only generates attention, it also has the power to emotionalize potential costumers and create authentic buying incentives.
5/5 Creativity with strategy
Combining creativity with strategy leads to added value in Marketing. art in strategy® always creates art content in the framework of a holistic marketing strategy.
Combining creativity with strategy
With art in strategy® artists are given freedom within their artistic activity. At the same time, artistic activity is channelled in the direction that is important in terms of the overall goal. The artistic contents are strategically molded, the abstract is supplemented by concrete explanations to emphasize the corporate context and the end results are used creatively and strategically at various touchpoints.
Now you have a glimpse
of art in strategy®
We develop each art in strategy® individually based on your needs, your goals and your budget
To give you some hints what coporate topics could be visualize
e.g:
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Your corporate philosophy, your mission, your core, your distinguishing principles, your values
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Specifications of your products/ services or a special feature in the manufacturing process
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Current topics that affect your company and how you manage them successfully
And finally to have a look where the visualizations could be implemented
e.g. - depending on the form of the artwork(s)
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Website (and landingpages)
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Broschuren, flyer, postcards
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Exhibitions, public interventions
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Advertising (Online und offline)
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Advertorials (editorial articles)
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Events (inklusive online events)
Let's get in touch for your own individual art in strategy®
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