With art in strategy® I, Katharina Arimont, conceive and realize projects at the interface of arts and economy that drives business innovation.
For companies, I provide unique corporate visualization-projects interpreting company-related topics together with artists for (re-)branding or image increase. By connecting artistic processes strategically with the corporate world, I create beside unique media at the same time innovative impulses for the brand development of my clients.
For (cultural) organizations from the private, public and non-profit sector, which today more than ever compete for attention with the multitude of impressions in our fast-moving world, I develop, e.g. creative, individual marketing and corporate communication concepts corresponding to our entrepreneurial zeitgeist.
I also work for agencies, artists and designers as well as collectors and patrons.
My background, my approach & what I love in my job
I studied art history and philosophy at the Ruprecht-Karls-University in Heidelberg (GER) and the Université Lyon II (FRA) as well as museology with a focus on marketing, curating and mediation at the École du Louvre in Paris (FRA). During and after my studies I have worked both in the arts and in business, in museums, galleries and commercial enterprises.
Using Art Thinking and Strategic Design Thinking with my experience and skills as creative concepter, consultant and curator I identify challenges and solve them in interdisciplinary projects that create added value for all parties involved. In this way, potentials in the art and business sector can be discovered and developed to achieve innovative and valuable results.
I love challenging conventional thinking and to take on an interface function to develop holistic solutions, i.e. to define problem areas and stakeholders, explore the field of work, collect ideas, develop a vision and make that vision a reality.
You are welcome to learn more about me.