A corporate philosophy goes around the world
in an artistic short film
The guiding principle of Le Manoir Cream Manufactory Dr. Kessler is "True luxury focuses on the essentials". The German-French film project "Rebirth" questions this philosophy of the founder Dr. Peter Kessler in a philosophical way. The artist duo REVEL (Azel Le Bris & Sofian Pelloquin) use the medium film to reflect on the topic of "true luxury“. The film would have premiered at the Cinéma UGC Gobelins in Paris on March 20, 2020, but this had to be postponed indefinitely due to restrictions caused by the corona virus.
Le Manoir Art
"Rebirth" is an artistically free project; there were no specifications regarding content, how the film should look like and how the plot should be like. Only the question "What is true luxury?" was given to the two artists as a starting point.
The film takes place in the fashion industry and is about the young art director Pauline. She lives in luxury, but is actually trapped like a fish in a jar. When she realizes this, she undergoes a transformation, goes into herself. In the film this metaphor is translated into great water shots. Coiled up like a baby in the womb, Pauline brings herself back to the primordial state of human life and then literally swims herself free.
In articles and posts on the websites and the social media platforms of Le Manoir Art and Cream Manufactory, you can find written information about the film and sequences of it.
It is intended to show "Rebirth" in selected cinemas; at film festivals, platforms for short films etc. and thus to make Le Manoir Art and indirectly Le Manoir Cream Manufactory, known and to underline its philosophy.
The logo of Le Manoir Art can be found in the credits of the film. In close consultation with Revel, video sequences and film stills were chosen, which Le Manoir Cream Manufactory is allowed to use commercially and with its logo.
I staged the Le Manoir products in the style of the film (photos in the sand) and so photos were created that look like they were in the film. Sequences from "Rebirth" werde used in different advertising campaigns by marketing team Le Manoir Cream Manufactory (Laura Wolf & Aleksandra Cieślewicz) thus, allowing a fusion with the Le Manoir philosophy.
Rebirth already enriched the booth of Le Manoir Cream Manufactory at the Fashion Week Berlin, January 2020; Sequences of the film were played on an i-pad, and visitors could take home a postcard with a film still of "Rebirth" on it.
I also recommended to photo print selected film stills of "Rebirth" and offer them for a sale in distribution outlets of Le Manoir products (e.g. concept stores with an affinity to art).